Cynthia Shaheen    Creative Director, Content Producer
cynthia@shaheenproductions.com
805.390.2500  •   Simi Valley  •  California  •  93063

Qualifications Profile

Talented creative services professional specializing in content production for print, video and online marketing. Available for positions and projects requiring experience in copywriting/copy editing, static and motion graphics, videography and video editing, as well as production management.

With fourteen years of practical experience in multimedia and print presentations, my work reflects a passion for creating innovative marketing materials, products and campaigns.

Specifically, I offer you:

Creative experience in the following:

Print Production

Multimedia

Client Services

Brochures

Videography

Copywriting & Editing

Newsletters

Motion Graphics

Software Training

Identity/Branding

Online Presentations

Needs Evaluation

Print Advertisements

Video Editing & Sound

Production Supervisor

Mailers

DVD Authoring

Consultation

 

Samples
Visit the links below to view client case samples, or click my personal Website link to view a variety of print, video and specialty samples:

 

Dr. Soda

Producer, designer, copywriter and editor of four Web commercials created to assist the visitor in ordering from this unique business.
Dr. Soda delivers favorite snacks, beverages and supplies to homes and offices throughout the Los Angeles area.

HHO Connection

Designer, programmer and copywriter for this developing Website.
My development work started with the company logo and continued with site creation and marketing materials. Utilized Photoshop, Illustrator, Dreamweaver and Flash, as well as writing skills for blog entries and FAQs.

Dr. Wayne Press

Producer, designer, copywriter, editor and programmer of three Web commercials and a home page, video avatar.
I have also created many print jobs for Dr. Press. Visit my Website for samples.

Shaheen Productions

Producer, designer, copywriter and programmer of my personal Website.
Created to market my professional services and to provide helpful tools and samples.

 

Skills & Expertise

Technology: Comfortable working on both Mac and PC platforms. Own and operate Panasonic DVX-100A video camera, lighting package, wireless mics and greenscreen set-up.

Software proficiency in the following programs:

Adobe: Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Acrobat
Apple:  Final Cut Pro, DVD Studio Pro, Motion, Soundtrack, QuickTime, LiveType
Office:  Microsoft Word, PowerPoint, Excel
Misc:    QuarkXPress

Practical experience: Essential hands-on experience in Graphic Design (static and motion), Illustration, Copywriting, Copy Editing and Proofreading, Videography, Video Editing, Sound Editing and DVD Authoring. Creation of print and video presentations for Brand Identity, Display Advertising, Publications, Direct Mail, DVD and Websites/Internet.


Creative Experience

2000 - Present

Shaheen Productions
Art Director/Video Production Management

Responsible for full life cycle managing and coordination of the writing, designing and production of DVD and print presentations, from concept through completion, for a variety of businesses, professionals and private individuals.

Job Details:

  • Work closely with clients to create vision, produce plans and consistently meet deadlines and requirements.
  • Effectively build, motivate, and direct design and production teams, coordinating freelance designers, consultants, and vendors in meeting all project requirements.
  • Create and conduct highly persuasive sales and marketing presentations.
  • Expertly convert features to benefits to achieve client objectives.
  • Evaluate and measure results to determine change requirements.
  • Manage all operational functions including job trafficking, accounting, staffing, and administrative oversight.

Key Achievements:

  • Coordinate and supervise all pre-planning, planning and post-planning phases of commercial and corporate developmental projects for print, DVD presentations and internet presentations.
  • Collaborated for extensive project with managers, brokers, and outside vendors, in developing a new marketing department for a large real estate brokerage: Created policy, trained employees, produced all corporate materials, and produced collateral for escrow and loan affiliates.
  • Proficiently utilize current technology and advanced graphics and production skills in the development of print and multimedia projects.

1999-2000

The Oakview Group
Account Executive

Worked with agency team members in developing corporate identities and marketing collateral for assigned clients.

Job Details:

  • Provided original graphic design and business collateral for existing corporate clientele.
  • Developed new clients and managed their portfolios.
  • Organized and arranged trade show activities, including booth graphics and promotional items.

Key Achievements:

  • Coordinated all travel and entertainment arrangements and details for accounts at trade shows or during their visits to our office.
  • Developed branding and marketing materials for top clients.

1995-1998

The Studio
Graphic Designer

Produced original advertising, illustrations and artwork materials, from concept to design, for clients in the restaurant and hospitality industries.

Job Details:

  • Responsible for all new advertising and promotional concepts.
  • Produced menus, table tents, door hangers, etc. for restaraunts and hotel clients.
  • Organized trade show activities for clients and produced required booth and show graphic materials.

Key Achievements:

  • Managed all computer maintenance and upgrades including converting paste-up projects to computerized format.

 

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